Apple is rumored to be involved in talks with several major brewers to kick off a promotional event to help kick start sales of its [url=http://apple.slashdot.org/apple/04/12/29/0943207.shtml?tid=137&tid=3] headless iMac[/url] to be released at MWSF. The promotion is being called [b]get free head[/b] and is being targeted primarily at secondary education institutions.
The idea for the promotion came from college intern Jake Zula (aka MC Q….no relation to [url=http://www.coldbacon.com/pics/movies/athf-moon1.jpg]Shake Zula[/url]). While working in a marketing group discussing inexpensive monitor offerings to list as BTO options, the combination of the word “free” and “head” came up. This reminded Jake of a situation he had encountered in the previous semester at which point he blurted out, “all you have to do is get her drunk and tell her you’re on the hockey team.” The marketing gurus loved the suggestion as they didn’t understand that J.Z. wasn’t referencing a computer. The next 3 hours were spent deciding on the background color for the new commercials. The final decision: white.
-Tycho